Our mission
Hunky Dory aims to explore solutions to your footwear fundamentals and engage with the narrative in your product story. We strongly believe in the fine art of listening; firstly establishing and then focusing on the core agenda. Working within the agreed parameters, we unlock opportunities by pushing the boundaries in our pursuit of perfection…
…in the words of David Bowie…
“I don’t know where I’m going from here, but I promise it won’t be boring”
Pete M Challis
Growing up in the 70’s & 80’s in a Leicestershire village home to 16 shoe factories; there was no escaping with friends and relatives also working in footwear …it seemed inevitable that I would somehow find myself in the shoe trade.
I love fashion, music and art from the 60’s 70’s, 80’s & ‘90’s; I have a Modernist persuasion which generates a certain level of obsession with popular culture and smart attire.
From the age of 14 working after school in a sole mould-maker I found the process intriguing and wanted to know more… I joined The British Shoe Corporation in late ’87 and was hooked.
Attending college, buying courses and travelling worldwide to tradeshows and factories over the past 34 years for Dolcis, Cable&Co, Next, Stead&Simpson, Brantano & Jones Bootmaker. Developing and running brands Frank Wright, IKON & Delicious Junction. Working with and supplying Russell & Bromley, Dune London, Schuh, Hi-Tec, Red or Dead, Lambretta, Ben Sherman and Hush Puppies. Publishing my own subculture magazine “All in Good Time”.
It continues to be a great adventure with more twists and turns I’m sure to come and as the Beatles once said, “a splendid time is guaranteed for all” …or as The Modfather Paul Weller aptly puts it “I’m always looking forward to what I’m doing now and what’s ahead”.
Now where did I put my cappuccino?
Personal Statement
“I take immense pride in my work. Possessing extreme drive I have often been described as a self-starter… not a twisted Firestarter though. My work ethic is industrious with a keen eye for detail, whether it be in the tasks I undertake or the products I develop. I’m organised, dedicated and an excellent communicator with colleagues, clients or end-users. I enjoy the task of establishing relationships worldwide; cultivating sources that produce rewards for all parties involved. I undertake any project with professionalism and endeavour while savouring the creative journey. In a nutshell, I enjoy building and managing product ranges for individuals, brands or retailers, but above all, I love creating footwear”
Pete X
Testimonials
What we offer
Please find below a checklist of our key skills and services.
Market Analysis
Identifying and interpreting relevant trends within market sectors, to maximise product opportunities.
Product Development
Providing product design direction from conceptual ideas; through prototype process to finalised samples.
Sourcing
Working with an extensive global portfolio of factories and suppliers nurtured over 3 decades. Developing new sources when required, to meet the project’s manufacturing needs.
Range Building
Commercial buying experience at retail and wholesale. Delivering a proactive approach in constructing a balanced collection.
Commercialisation
Taking the product to market, utilising a network of trading partners and clients across the trade.
Project Management
Managing the process, and the key constituents. Ongoing proactive client support.
If you like what we offer and would like to reach out please click through to the contacts page…
